#11 Thoughts on Leadership: Goals for the New Year

By Gino Blefari

“When it comes to setting goals, the law of diminishing returns is as real as the law of gravity.” – The 4 Disciplines of Execution by Chris McChesney, Sean Covey and Jim Huling

It’s an age-old tradition: The clock strikes midnight. It’s Jan. 1 and we mentally run through our list of resolutions for the new year, ready to conquer all of them. And by New Year’s Eve of the following year, we celebrate our accomplishments, satisfied with the fact that we’ve achieved every single goal we set out to attain, right? Well, maybe.

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#Technology: How Much Is too Much?

By Kyle Rank

Do you remember when real estate was conducted solely through office visits, phone calls and only with pen and paper? Or perhaps you get a feeling of nostalgia thinking about how you couldn’t wait for the next newspaper edition with your newest listing advertisement?

Business looked different not so long ago. Agents would sketch out their negotiations on a scrap piece of paper. Transactions would start and end with a firm handshake agreement. Some people refer to this era as the “good ol’ days.”

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#06: Thoughts on Leadership: Relatively Speaking

By Gino Blefari

Last week, I wrote about the physical challenges leaders must face, like General Patton navigating his troops through dangerous battles.

This week, I want to talk about the mental challenges created inside our head. And who better to discuss when matters of the mind are at stake than Albert Einstein?

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#05: Thoughts on Leadership: The Battle of Business

By Gino Blefari

We all have our heroes.

The altruistic, esteemed characters who, in our minds, occupy a space no one else can ever fill.

For me, one of those heroes is General George S. Patton, a man best known for his command of the Third United States Army during World War II. Not only does Patton win the title of hero because he was a brilliant U.S. commander and leader but also because he was such a man for my own father, who served under Patton during the Battle of the Bulge, a major World War II German offensive fought in Belgium, Luxembourg and Germany from December 1944 to January 1945. (My father would go on to receive two purple hearts for his bravery fighting with Patton’s Third Army.)

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Ten Tips for Winning the Listing

By Marsha Kotlyar

This summer I had the honor of participating in a panel discussion at the INMAN CONNECT Real Estate Conference in San Francisco.

The topic of the panel was “Winning the Listing: What Sellers Expect” and I was one of three professionals speaking to the large group of real estate agents. I enjoyed the experience and our panel shared a lot of insight, and so I thought I would share my 10 takeaways from the discussion.

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#03: Thoughts on Leadership: Giant Qualities Inspire Success

By Gino Blefari

It’s been a terrific few days in New Jersey.

I was honored to speak to agents and managers of Bill Keleher’s Somerset-based Berkshire Hathaway HomeServices New Jersey Properties; then sprinted over to Secaucus to address attendees of Tom Ferry’s 2014 Blueprint Conference. I loved both experiences and am in awe of the talent, passion and experience I observed in the professionals I met.

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Content Marketing Strategies for the Referable Agent

By Lisa Schultz

There’s no denying that technology has changed the face of the real estate industry.

However, the business of referrals is still a tried-and-true method for creating a successful book of business. In a sea of websites, blogs and social media that provide an endless – and oftentimes overwhelming – barrage of information, it can be difficult for a real estate professional to stand out from the competition, or even to get noticed. Content marketing has become an increasingly useful tool for agents looking to separate themselves from the pack.

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Success in Real Estate: Eliminate Apathy to Achieve

By Carrie Foley

At this year’s Summit Conference in Scottsdale, AZ, one of the keynote speakers was Darren Hardy, best-selling author, public speaker and master motivator.

I recently read his book, The Compound Effect, and was intrigued to hear how he would customize his message to real estate agents. So, I sat in the grand ballroom at Summit and listened as he spent the next two hours engaging the group of hundreds while also connecting with each audience member individually.

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Staging: How to Make a Home Irresistible

By Jill Griffin

Over the past few years, staging a home for sale has become standard practice, rather than an option.

Sellers are incredibly receptive to the idea and often ask me what they need to do to get top dollar for their home long before I can even bring staging up.

Buyers now get confused if they walk into a home that hasn’t been staged or prepped for the market. Often, they ask, “Is this house in pre-foreclosure?” Or, “Is this a rental property?”

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State-of-the-Art Technology at Berkshire Hathaway HomeServices

By Sean Cawley

It’s obvious that everyone is buying products online these days.

From clothes to electronics and even homes, if you know what you’re looking for, it’s probably available on the web. In fact, with more and more Berkshire Hathaway HomeServices clients starting their home searches online, it’s no surprise that the Internet is now a major force in helping consumers find their perfect house. As a Berkshire Hathaway HomeServices agent, I can confidently say that our brand provides a state-of-the-art shopping experience from start to finish.

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