By Gino Blefari
This week my travels found me in Santa Barbara, CA for the 2017 Berkshire Elite Circle Conference, honoring the Top 50 brokerages in the Berkshire Hathaway HomeServices network. It was an experience to be remembered, a celebration of some of our network’s finest leaders and a chance to gather actionable insights from the wisdom of not only these wise real estate innovators but also our keynote speakers, and my good friends, Tom McCarthy and Carmine Gallo. Both Tom and Carmine presented on the topic of … presenting, and delivered straightforward, sharp advice related to the subject.
I believe presenting is such a large part of any business—not just in real estate with listing presentations but for anyone involved in any business. You must always present your story, your product and your brand to others and do so in a way that captures their attention. Given the significance of presentations, I want to share some of my favorite takeaways from everything Carmine and Tom said.