Thoughts on Leadership: Finishing October with Planning, Preparation and Promise

By Gino Blefari

This week my travels find me starting the work week on Sunday with a flight to Kansas City where I prepared to testify in a class action lawsuit. On Wednesday morning, I testified in court and on Thursday, I spent some time writing this post to you.

Our October theme has been preparation, planning, time management and routine, and in case you’d like to revisit some of the posts that fit this theme, here’s a list:

Read more: Thoughts on Leadership: Finishing October with Planning, Preparation and Promise

Now, you know I love my sports, and it’s a fun coincidence that this month of planning and prep coincides with a popular baseball term, Mr. October, (or Ms. October) one of the highest honors bestowed to the most outstanding player or team in the Major League Baseball postseason. The term was coined by Reggie Jackson. In the 1977 World Series, he hit three home runs on three pitches, earning the name “Mr. October.”

In real estate, October is also your time to shine. What you do now will help determine how your 2024 will play out, and why not make it your best year yet?

As a lifelong student on a mission to perpetually improve, I’ve been on my own journey of time management and self-improvement, especially when it comes to my on-the-road routine. I found it easy to make excuses while I traveled as to why I didn’t work out that day. No hotel gym. Too tired from time zone changes. On and on the excuses went until finally I said to myself, “Enough!” I made a commitment that every day while I was traveling, I’d do a minimum of 100 air squats and a minimum of 100 pushups, no matter what. It was an easy commitment to make because those exercises can be done from anywhere.

And in making this commitment I identified a crucial component to all positive habits and time-management strategies: environmental design. Atomic Habits author James Clear wrote: “Environment is the invisible hand that shapes human behavior. We tend to believe our habits are a product of our motivation, talent, and effort. Certainly, these things matter. But the surprising thing is, especially over a long period of time, your personal characteristics tend to get overpowered by your environment.”

In other words, the key to creating more positive habits is to design an environment conducive to your success. I eliminated the need to find a gym with my air squats and push-ups commitment. I could do that from anywhere and it was easy. Clear says whenever possible, design your habits so they fit within the flow of your current processes. This way, they won’t feel like such a stark contrast but more like a welcome addition to what you’re already doing.

Another way to add positive habits and manage your time well is to ask yourself: “What pleasure will I get by doing this thing?” And “What pain will I feel if I don’t do it?” Recognize exactly what you’re giving up and gaining through the activity and you’ll be more likely to complete it.

You can even write your answers down in a notebook, and having a notebook handy is one of my strategies for better time management. There’s a direct correlation between writing something down and getting it done, and the more detail you include, the more likely you are to finish the task. Leadership author Mark Murphy, in an article for Forbes, explained: “Vividly describing your goals in written form is strongly associated with goal success, and people who very vividly describe or picture their goals are anywhere from 1.2 to 1.4 times more likely to successfully accomplish their goals than people who don’t.”

I also like to complete short tasks first, as it gives a sense of accomplishment that motivates you for the rest of your to-do list. When scheduling your week, be sure to add in a “buffer day,” which is a time for catching up on emails, returning calls, having meetings, delegating tasks, and doing paperwork. For me, those buffer days are Friday and Sunday evening.

With October coming to a close, make sure you’ve planned out the remainder of the year, including days off like holidays, vacations, birthdays, date nights, exercise sessions, doctor appointments … everything that will give your life balance. Next, plan all the training you will do, personally and professionally. Finally, schedule all the activities from your business – planning time, prospecting, lead follow-up, office meetings, staff meetings and your appointments.

So, what’s the message? As the saying goes, if it’s important to you, you’ll find a way. If it’s not, you’ll find an excuse. Let’s all commit to avoiding excuses, planning our schedules, and committing to those goals that will make our personal and professional dreams come true. And as the 2023 World Series begins Friday, be on the lookout for the next Mr. October.

Thoughts on Leadership: How’s That Business Plan Going?

By Gino Blefari

This week my travels find me starting Monday in my home office, conducting WIG calls throughout the day. On Tuesday, I participated in the early morning Berkshire Hathaway Energy call then presented a virtual leadership session for the Chalk Digital team. On Wednesday, I attended the HomeServices of America Diversity MEETS monthly meeting, and today, I sat down to write this post to you as I battle a strong cold that’s been lingering all week.

Last week, we rang in the real estate new year (read more about that here), and this week, I want to dive deeper into ways you can prepare and plan for a strong 2024. Ideally, you should complete your business plan in October; but if you haven’t started yet, you can download the Business Planning Essentials here.

Read more: Thoughts on Leadership: How’s That Business Plan Going?

Why plan in October? As I mentioned in last week’s post, real estate works on a 90-day cycle. What you do today will pay off three months from now, and concurrently, what you don’t do today will cause suffering and headache three months down the road.

Planning a full 90 days before the start of the New Year means that as soon as January 1 rolls around, you’ll already be running when you hit the ground. A business plan allows you to prepare for expected and unexpected challenges. It ensures the busy holiday season won’t stop your momentum in 2024. As the famous Ben Franklin quote goes: “A failure to plan is a plan to fail.” (Heard that one before, JT?)

A big part of business planning is planning your schedule. Once you plan your schedule, staying on your schedule is by far the most important thing you can do.

This weekend, aim to schedule out every day for the remainder of the year, including every single day off, and every day you’ll work for the rest of 2023. Make sure on those days you work, you work. On your workdays, follow your schedule, do your prospecting, and complete every task that will turn into business for you.

Then, from now to the end of the year and if you can carry it throughout the upcoming year, review your schedule for your upcoming day the night before. Every week, review your weekly schedule the Sunday before. And every month, review your monthly schedule the day before a new month begins. Having a schedule, and more importantly following your schedule, will have the biggest impact on your success.

Plus, part of business planning and scheduling naturally involves articulating your goals, and writing down goals has been proven to positively correlate to a person’s likelihood of achieving them.

In 1953, Harvard conducted a now-famous study on goal setting. Researchers asked Harvard MBA students about their goals. Here were their responses: 3% said they had clear, written goals; 13% said they had goals, but they were not written down; and 84% said they did not have goals at all. Ten years later, the study examined the success of its participants and found that the 13% who had non-written goals earned on average two times as much as the 84% of people who did not have goals. Most impressively, the study revealed that the 3% who had written goals outperformed everyone in the study by earning ten times as much as the other 97% of participants combined.

So, what’s the message? Scheduling helps you meet your goals, and goals are key to success.  Plan and schedule yourself out now, so when everyone else is working or scrambling to business-plan over the holidays, you’ll be ahead of the game and on your way to success.

Thoughts on Leadership: Happy Real Estate New Year!

By Gino Blefari

This week my travels find me starting Monday in my home office, conducting WIG calls with our CEOs. On Tuesday, I joined the early morning Berkshire Hathaway Energy call, then hopped on a flight to Houston, Texas. On Tuesday night, I co-hosted two receptions with HomeServices of America’s Chief Diversity, Equity and Inclusion Officer Teresa Palacios Smith for The Alliance LGBTQ+ Real Estate Alliance & Housing Industry Conference; then on Wednesday morning, I delivered a keynote, “Unlocking Triumph: Surpassing Limits Against All Odds” to an absolutely electric and appreciative crowd. From Houston, I traveled to Miami, Florida to attend the annual National Association of Hispanic Real Estate Professionals® (NAHREP) conference, NAHREP at L’ATTITUDE, where upon arrival, I joined the welcome reception trade show. My suitcase did not show up, so I was thinking I’d have to be in sweats, tennis shoes and sneakers for the reception but luckily, Hector Sepulveda from Long and Foster stopped by the booth. You’ve heard of giving someone the shirt off your back? Well, he gave me the jacket off his back! I felt very Miami Vice in the new, borrowed outfit. (Pictured below.) Also, at NAHREP, I co-hosted one evening reception and had a chance to connect with NAHREP members from around the world. Of course, I took some time in between meetings and sessions to write this post to you.

First things first: HAPPY NEW YEAR!

Read more: Thoughts on Leadership: Happy Real Estate New Year!

You might be thinking, “Gino, what? Happy New Year now?”

Yep! I’m commemorating the new year a few months early because the real estate new year begins Sunday, October 1. In a fantastic, new YouTube video, Joe Stacy, executive vice president, general growth manager and designated managing broker at Berkshire Hathaway HomeServices Chicago reiterated this statement, explaining: “What you do in the last three months of this year is going to have a direct impact on what you get done in your business in 2024.”

Here’s the gist: Your new year is about to start because when October 1 rolls around, it’ll signify the end of the third quarter and the start of the final 90 days of the year. Why is this so significant to us as a starting point for the new year? Because in real estate, we operate on a 90-day cycle. All the prospecting, lead generation, planning and marketing we do now is going to pay off three months from now. It’s why our new year doesn’t start when the clock strikes midnight and January 1 arrives. Our new year begins Sunday.

There’s something else to keep in mind as we ring in the Real Estate New Year: This is when your 2023 business planning must begin. (You can download the Business Planning Essentials here.)

Having a solid business plan will keep you from the dreaded Q1 slump. Each year, when Q4 – and the holidays – roll around, with all its sugar cookies and holiday-party reverie, people tend to get off schedule. But if you skip ahead 90 days from the holiday-themed celebrations, you’ll get to Q1, which is exactly where most real estate agents see the lag from a slower holiday season.

During my 30+ years in real estate – as an agent, manager, and owner of a company – I’ve found there’s typically a cash flow problem in January and February. This applies to agents as much as it applies to brokerage owners.

A business plan allows you to plan for what’s ahead and avoid that problem. It ensures the busy holiday season won’t stop your momentum in 2024. And considering October 1 as the start of the new year instills a hearty level of discipline into your business operations, so you kick off the (real) new year strong.

It reminds me a lot of football, and specifically Mike McDaniel, head coach of the Miami Dolphins, the team that defeated the Denver Broncos 70-20 on Sunday in their home opener, recording the second most points by a team in a regular season game in NFL history.

A performance like that doesn’t happen by accident. McDaniel’s leadership is the perfect example of what you can achieve when you’re focused, disciplined, and prepared earlier than anyone else. I’ve briefly mentioned this story before, however I want to go into more detail now, as it applies to preparation and planning: McDaniel’s October 1 New Year is 3 a.m. every day, the time when he arrives at the office. His 3 a.m. workday routine began in 2008, when as a 25-year-old Houston Texans assistant head coach under then head coach Gary Kubiak, McDaniel messed up. Kubiak would call his assistant head coach’s office phone at 6 a.m. on the dot each morning and two times, McDaniel didn’t pick up. Because he was late those two times, Kubiak fired McDaniel. The head coach thought McDaniel had to learn a life lesson, and as McDaniel explained in an ESPN special: “In my mind, I was late twice. What he was telling me is that you do whatever it takes to get things done.”

It would take a few years before McDaniel finally understood the message. After exactly 865 days out of the NFL, McDaniel returned to coaching and vowed he’d never, ever be late to the office again. He would instill a sense of unrelenting discipline into his life and never have to risk losing his dream job – or his dreams. Cut to Sunday night and McDaniel’s team is breaking records, and he’s still leaving his house at 2:24 a.m. to arrive at the stadium in Miami Gardens at exactly 2:51 a.m., settling into his desk just before 3 a.m. There’s another number he keeps on his desk: 2:46, which is the exact time Dolphins owner Mr. Stephen Ross called McDaniel and told him he was head coach. The two numbers displayed in McDaniel’s office, 865 and 2:46, represent opportunity lost and gained.

So, what’s the message? Like McDaniel, it’s discipline that will help us grow. It’s the reminder that if we just do things earlier than everyone else, if we celebrate our new year in October, if we plan for 2024 now, if we fully prepare for what’s ahead, then nothing is impossible, and everything is within our reach.

THOUGHTS ON LEADERSHIP: MENTAL MARKETING FOR SUCCESS

By Gino Blefari

This week my travels found me once again at home, starting the week with my typical WIG calls with our HomeServices of America leaders. On Tuesday, I attended the weekly Berkshire Hathaway Energy Presidents Meeting and on Wednesday, I began the day with Long & Foster’s senior leadership meeting, where I presented 4DX Tune-Up. Throughout the week, I hosted nine succession planning calls and this morning, I sat down to write down my leadership thoughts for you.

Marketing is an incredibly influential asset to any business. It can create sales, increase brand awareness and trust, foster deeper connections between a team, and show prospective customers why your service is so valuable to them.

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THOUGHTS ON LEADERSHIP: HOW’S YOUR BUSINESS PLAN?

 

 

 

 

 

 

 

 

 

 

By Gino Blefari

This week my travels find me at home, starting my week with the weekly Berkshire Hathaway Energy Presidents meeting followed by my typical Monday WIG calls. I also spent part of Monday in meetings for 2021 budget preparation. On Tuesday, I spend the entire day preparing for the Q3 HomeServices of America CEO Leadership Conference, which took place Wednesday and continued all day today.

As you might have guessed, the theme for this week was preparation and not only preparation as it applied to tasks or conferences but also preparation for the year ahead. There’s no better way to prepare for 2021 than by creating and finalizing a business plan. As Benjamin Franklin one said, “If you fail to plan, you are planning to fail.”

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THOUGHTS ON LEADERSHIP: PREPARE FOR THE NEW YEAR

By Gino Blefari

This week my travels found me in Minneapolis and then with the team at First Weber, Inc. in Wisconsin and then in Southern California. Last week, I wrote about the importance of preparation and I want to continue with that theme. In an ideal world, we should all prepare for the new year on October 1.

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Thursday Thoughts on Leadership: Business Plan Now!

By Gino Blefari

This week my travels find me in Northern California, taking meetings, organizing calls and just this morning, leading a teleconference with Debbie De Grote, founder/CEO of Excelleum Coaching & Consulting all about business planning. For all of us, a business plan is vital because even as an agent we must think of ourselves as a business, and all businesses must have a plan. Remember the wise words of Benjamin Franklin: “If you fail to plan, you are planning to fail.”

Some may think it’s strange though to have a business-planning call at the end of August but there’s a reason for this exact timing. During my 30+ years in the real estate business—as an agent, a manager and an owner of a company—I’ve always found that there’s a cash flow problem in the months of January and February. This applies to agents as much as it does to owners.

Why? Because real estate operates on a 90-day cycle, so what we do 90 days before gets paid out 90 days later. This means a lag in business during the fall months will show up in Q1 of the new year. The lag is understandable, though avoidable; it’s obvious to notice right after Halloween a great number of agents go into hibernation. There’s Thanksgiving, the holidays … life gets busy and business gets put on the back burner. (Extrapolate those 90 days during this lull and you’ll understand clearly why cash-flow problems plague us in January and February.)

To get you started, access our Business Planning Essentials by clicking HERE

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Thursday Thoughts on Leadership: Business Planning for 2017

This week my travels found me first in San Diego, where I was invited by Sam Guillen and John Stenberg of Berkshire Hathaway HomeServices California Properties to speak to the team. From there, I went to Irvine, CA and end my week in San Jose, CA, where Robert Cruz will be installed as president of the National Association of Hispanic Real Estate Professionals® (NAHREP) Silicon Valley. This week I also took the opportunity to finish my business plan for 2017 and will have my entire year mapped out by Saturday, Oct. 1.

Some might ask, a business plan in October? Yes, you read that right. Because over the decades I’ve worked in real estate, I’ve learned most real estate agents—and most companies—have a cash flow problem during January and February. The perennial issue makes sense when you understand that real estate works on a 90 day cycle; what you do today will pay off three months from now and concurrently, what you don’t do today will cause suffering and headache three months down the road.

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