By Susan Ireland
One of the biggest drivers to profit in a real estate company is high-caliber leaders. Berkshire Hathaway HomeServices is hyper-focused on the development and training of stellar agents but knows it’s important to foster great leadership, too.
For years, the business consultant team has used the Operations Review tool to help network members measure certain benchmarks tied to profitability. One key component of this review is the Sales Associate Survey, which includes expectations of leadership, associate satisfaction levels and associate engagement in company tools and resources. Other benchmarks include expense management, agent recruiting/retention and sales associate productivity. In nearly every Operations Review, there was a direct correlation between profitability and strong leadership.
Thoughts on Leadership 