This week my travels found me first in San Diego for Mike Ferry’s Production Retreat. It was an incredibly motivating event and I was fortunate to attend with my good friend, Allan Dalton, former CEO of realtor.com and current COO of Real Living Real Estate. The enthusiasm of the crowd was electric!
By Gino Blefari
This week my travels found me first in Atlanta to meet with the Berkshire Hathaway HomeServices Georgia Properties team and next in Minneapolis for a HomeServices of America, Inc. monthly board meeting. As I traveled from the East to the Midwest, there was one idea on my mind and it’s been center stage at almost every brokerage I’ve visited so far this year: culture.
Extensive articles, studies, books have all been written about this very subject, and the proliferation of literature on the topic speaks to how important it is for the success of a company. Organizations may have the latest technology, the greatest talent, the hardest-working employees but if they don’t have a positive culture, what do they really have? Culture is a sustainable competitive advantage and it’s also a byproduct of strong, inspiring leadership.
By Ellen Hill
The best advice I ever got was from a top-producing agent at my company. On my first day in the office, I strolled in, iPad in hand, ready to learn the real estate secret handshake and the office WiFi password. But instead of rattling off business apps I might use or online marketing systems to try, he sat me down in the biggest conference room at Berkshire Hathaway HomeServices Georgia Properties in Marietta, GA and simply spoke to me, one real estate professional to another. “Always remember that people want to work with people they like,” he said. “Business is just that simple.”
I quickly learned that he was right. Scripts and high-gloss brochures are great but at the end of the day, people want to work with people they like.
And that’s where Instagram comes in. Through photos and videos, the platform allows me to express exactly who I am so prospective clients can decide if they like me beyond my great listings, market data or awards. Because the platform is so popular, I’m able to reach a high volume of people in a short amount of time while being authentic and true to myself. It’s an easy way to win friends and influence listings, I promise.
But if you haven’t quite mastered being Instagram-authentic, here are eight tips to help: