#15 Thoughts on Leadership: Earth Day Reflections

By Gino Blefari

A casual suggestion, a way to spark pointed discussion and quiet contemplation … that’s how Earth Day began on April 22, 1970. After a devastating 1969 oil spill off the once-pristine coast of Santa Barbara, Wisconsin Senator Gaylord Nelson, a longtime environmentalist, realized one day each year must be set aside for citizens of the world to unite and quite literally stop to smell the roses. This year, for the 45^th time, people around the globe did just that, celebrating the beauty of our Earth in an international observance themed, “It’s Our Time to Lead.”

And indeed, it is. I was recently reading a letter from Berkshire Hathaway Energy CEO Greg Abel and the gist of his poignant message was this:

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#14 Thoughts on Leadership: The Language of Leaders

By Gino Blefari

For the past few years, I’ve shared my experiences and research on the importance of leadership. Here’s one thing I’ve learned during this ongoing project: As leaders, we lead by how we act but we also lead by what we say. Our words convey the “why” behind all that we do.

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#13 Thoughts on Leadership: The Power of Knowledge

By Gino Blefari

Knowledge is an important component of leadership. If we’re diligent about it, knowledge is an ever-changing, evolving thing, allowing us to continually improve, progress and grow.

Recently, I was in Washington, D.C. at the National Association of Hispanic Real Estate Professionals® (NAHREP) White House Briefing. The meeting proved an exciting opportunity to learn about the latest trends affecting the Hispanic population and how Latino preferences and buying power will shape—and reshape—the landscape of our national real estate market.

NAHREP®, cofounded by Gary Acosta and Ernie Reyes, is a passionate organization made from dedicated professionals across the country, proud champions of homeownership within the Hispanic community and The Voice For Hispanic Real Estate®. I’m honored to serve on the NAHREP® Corporate Board of Governors and help advance this cause.

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How to Add Video to Your Marketing Strategy

By Kyle Rank

How do you properly use video in real estate? I’ve got some tips to help beginners get started and for those already using video, I’ll elaborate on concepts you made not have tried. Click “play” to learn more!

KYLE RANK is a managing broker for Berkshire Hathaway HomeServices York Simpson Underwood Realty, Chapel Hill, NC. Connect with Kyle on any of his social sites by visiting kylerank.me.

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Open Houses: Best Practice or Not?

By Todd Waller

The decision to sell your home, the place you have lived for years and where you created memories, is no easy decision.

Still, the process of selling your home should be as smooth as possible. Proper research, pricing and marketing will produce a sale in the shortest amount of time possible, for the highest price, and the least amount of inconvenience.

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#12 Thoughts on Leadership: Westward Bound

By Gino Blefari

This week my travels took me to the majestic state of Montana, to Big Sky Country, to the heart of Lewis and Clark’s westward expedition. I began my trip in Bozeman speaking with the outstanding agents, managers and staff at Berkshire Hathaway HomeServices Montana Properties then traveled along Interstate 90 toward Missoula for another presentation with the Montana Properties team.

For those who have never driven on I-90, it’s a highway famous for its scenic surroundings, a modern-day trail through America’s unspoiled territory, where “Home on the Range” comes to life in meandering rivers, roaming antelope, dense forests and snowcapped mountains. I was lucky enough to drive with Montana Properties Broker/Owners Mike Basile and Dan Ermatinger, who had much to say about the highway and Montana’s awe-inspiring landscape.

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Differentiate Your Business with Place Pins

By Lisa Schultz

Pinterest is an excellent platform to build relationships with prospective clients and promote your business. If you’re already a Pinterest user, you might have noticed messages and emails letting you know you can now add a map to your Pinterest boards. If you haven’t tried “Place Pins” yet, now is the time to start. These pins are quick and easy to create, and can add immense value to your profile.

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#11 Thoughts on Leadership: The Importance of Quality Service

By Gino Blefari

This week, while working from California, (average temperature, 85 degrees) I was reviewing Real Living’s Premier Service® 2014 National Customer Satisfaction Results, and I’m happy to announce that for a seventh consecutive year, our Real Living agents scored a 96% customer satisfaction rating, significantly exceeding the industry average. This number speaks to the strength of Real Living’s customer service culture and its hard-working brokers and agents but it also gets to the heart of an issue that must always be top-of-mind for all leaders across any industry: service.

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Real Estate Inspiration from Parks and Rec’s Leslie Knope

By Lynn Minnick

A few years ago, after binge-watching 30 Rock on Netflix, I reflected upon the lessons Tina Fey taught me that applied to my real estate career. Today, it’s Amy Poehler’s turn, through her unforgettable Parks and Recreation character, Leslie Knope.

Leslie helps to inspire my business in several ways:

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A Message to Potential Spring Buyers: Don’t Wait

By Anthony Turco

It’s that time again — the time real estate agents around the country anxiously await all summer and winter long: the spring buying season.

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