By Marsha Kotlyar
This summer I had the honor of participating in a panel discussion at the INMAN CONNECT Real Estate Conference in San Francisco.
The topic of the panel was “Winning the Listing: What Sellers Expect” and I was one of three professionals speaking to the large group of real estate agents. I enjoyed the experience and our panel shared a lot of insight, and so I thought I would share my 10 takeaways from the discussion.
By Lisa Schultz
There’s no denying that technology has changed the face of the real estate industry.
However, the business of referrals is still a tried-and-true method for creating a successful book of business. In a sea of websites, blogs and social media that provide an endless – and oftentimes overwhelming – barrage of information, it can be difficult for a real estate professional to stand out from the competition, or even to get noticed. Content marketing has become an increasingly useful tool for agents looking to separate themselves from the pack.
By Carrie Foley
At this year’s Summit Conference in Scottsdale, AZ, one of the keynote speakers was Darren Hardy, best-selling author, public speaker and master motivator.
I recently read his book, The Compound Effect, and was intrigued to hear how he would customize his message to real estate agents. So, I sat in the grand ballroom at Summit and listened as he spent the next two hours engaging the group of hundreds while also connecting with each audience member individually.
By Kim Gellatly
With rising sales prices and very low inventory here in Portland, OR, I have been noticing a trend over the past several months of buyers and sellers who are carrying a lot of stress about the sale or purchase of their home. More transactions seem to be falling apart over buyer and seller differences, and more tense interactions seem to be occurring among real estate agents as they negotiate deals.
It makes sense:
By Jessica Botkin
From the inside out, millennials are changing the way real estate professionals do business. With thousands of property search apps available to them, millennials literally have an incredible wealth of real estate information at their fingertips. In fact, mobile searches are now the No. 1 way consumers look for a home.
By Jill Griffin
Over the past few years, staging a home for sale has become standard practice, rather than an option.
Sellers are incredibly receptive to the idea and often ask me what they need to do to get top dollar for their home long before I can even bring staging up.
Buyers now get confused if they walk into a home that hasn’t been staged or prepped for the market. Often, they ask, “Is this house in pre-foreclosure?” Or, “Is this a rental property?”
By Kim Gellatly
“All successful agents must be 24/7, right?”
My client asked me this yesterday, a bit surprised when I picked up the phone at 7 p.m. Of course, he meant it as a compliment but his question made my phone seem more like an extra limb than a useful mobile device.
By Mark Brace
In today’s real estate market, Facebook is an absolute necessity for any successful marketing strategy. For real estate offices, it’s important to create office-specific pages. In this video, I’ll explain the importance of an office Facebook page, highlighting its benefits as a source of information and news. I’ll also detail the action steps involved to make your page a success.
By Sean Cawley
It’s obvious that everyone is buying products online these days.
From clothes to electronics and even homes, if you know what you’re looking for, it’s probably available on the web. In fact, with more and more Berkshire Hathaway HomeServices clients starting their home searches online, it’s no surprise that the Internet is now a major force in helping consumers find their perfect house. As a Berkshire Hathaway HomeServices agent, I can confidently say that our brand provides a state-of-the-art shopping experience from start to finish.
By Todd Waller
Current real estate buyers … this post is about you.
Don’t worry; we’re not going to talk badly about you. In fact, we are going to discuss the things you do when you find ‘The Home.’ We are also going to discuss those things that sellers should be aware of when they place their home on the market to attract you to write an offer. Heck, those sellers were once buyers, right?
Thoughts on Leadership 