Selling Real Estate on 5 Hours a Day

By Kim Gellatly

Nine months ago, before I had my baby, I was the typical agent; I worked 70+ hours each week with my days spent frantically racing from one appointment to the next. However, my real estate world came to a screeching halt with the birth of my baby girl. Now, it was all about making real estate fit into my schedule instead of the other way around. Currently, I have daycare five hours each day, five days per week and that’s it. And yet, I’m still on track to sell between 70-80 homes this year. How? By realizing it’s not about working harder but working smarter. Here’s my advice for any new-mom agents out there:

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How to Write the Winning Offer

By Victor Quiroz

After a long day of showing homes with your pre-approved buyers, they have finally decided to write an offer on the perfect house! The buyers are now looking to you for a suggested price they might offer and relying on your expertise to help them win the bid. What is a real estate agent to do? Advise offering the listing price? Advise the buyers to underbid and try to get a “deal”? Advise your clients to overbid and blow all other offers out of the water?

Here are some tips to help you write the winning offer:

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30 Questions for REALTOR® Magazine’s Newest 30 Under 30

By Melissa Kandel

Each year, REALTOR® Magazine names 30 of America’s brightest and boldest real estate superstars to its latest class of 30 Under 30. This year, the publication selected Amanda Allen-Jorgensen of Berkshire Hathaway HomeServices Utah Properties in Salt Lake City. In honor of this prestigious distinction, I asked Amanda 30 questions about real estate, career motivation and everything in between.

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How to Strategically Use Facebook Dark Posts

By Lisa Schultz

Is Facebook part of your social media plan? How about part of your advertising plan? If you’re not currently using dark posts to advertise on Facebook, you’re missing out on one of the best Facebook tricks in the book. Dark posts can help you boost engagement, drive traffic to your website and generate leads.

What is a dark post?

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My HGTV Experience: A Sale of Two Cities

By Amanda V. Stepp-Marcum

Several months ago I received quite possibly the greatest email an agent could get. Subject: Would you like to be on HGTV? Ummm yes! Who has to even think about that!?

I’m a true fan of all HGTV shows, from Property Brothers to (of course) Fixer Upper and couldn’t believe I was being contacted by the same company responsible for the programs I watch—and obsess over—daily. In the email, the producers from A Sale of Two Cities said they found me online because of my strong marketing presence and asked if I had any clients searching for a home in my Richmond, KY market, priced around $500,000 to be featured on the show.

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Serious Buyers Should Act

By Jake Breen

In early April I sent clients a market video that sparked a lot of interest. This video detailed Salt Lake County appreciation rates from April through June. Most locals in Salt Lake know it’s a seasonal market and often we experience a real uptick in sales in the spring and early summer. What most don’t know is how seasonal swings will affect a typical real estate transaction.

During that same period in 2013, the median price in Salt Lake City rose 12%; it added another 4% in 2014. Think about that movement over just 12 weeks and consider statements often heard from potential buyers.

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A Network Salute to New Jackson Hole, WY Affiliate

By Kevin Ostler

Berkshire Hathaway HomeServices raised its flag in Jackson Hole, WY May 21 with the affiliation of independent Brokers of Jackson Hole LLC, now operating as Berkshire Hathaway HomeServices Brokers of Jackson Hole Real Estate.

Responsible Broker Courtney Campbell, who with Associate Broker Kurt Harland, leads the company, will have a busy Memorial Day weekend. It started last night with a ribbon-cutting and open house celebration for agents and guests, followed today by training and orientation on network systems and resources. Campbell will change hats tomorrow as part a military color guard that kicks off Jackson Hole’s Old West Days parade.

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What’s the ROI of Using Social Media in Real Estate?

By Victor Quiroz

Facebook, Twitter, Instagram, YouTube and more recently, SnapChat, are all social media platforms that can capture the attention of potential millennial clients. Why? Because most, if not all, of these platforms are now part of millennials’ daily life. Social media sites and apps are their preferred tool to stay connected to the world.

Let’s examine this trend by the numbers: Entrepreneur Magazine found that millennials check their social media platforms via a mobile device an average of 43 times per day! A January 2015 Forbes survey revealed 87% of millennials use between two and three tech devices for social media on a daily basis. The American Press Institute said 88% of all millennials get their daily news from Facebook or some other social media platform.

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Managing Expectations

By Carrie Foley

I always strive to keep a positive attitude, see the potential in everything and remain optimistic in all my dealings, professionally and personally. I recently came to the conclusion that it is not always in our clients’ best interest to be perpetually optimistic, particularly with homesellers.

Previously, I would tour a client’s home, praising their gorgeous kitchen counters, cooing over the natural light and becoming giddy about some other upgrade. But with these reactions, I was artificially stroking the ego of the seller and setting them up to expect this same warm feedback from picky homebuyers. They would love my enthusiasm for their home, but when the first few showings resulted in no offers and less than flattering feedback, the sellers were dismayed – and angry with me.

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