By Lisa Schultz
Is Facebook part of your social media plan? How about part of your advertising plan? If you’re not currently using dark posts to advertise on Facebook, you’re missing out on one of the best Facebook tricks in the book. Dark posts can help you boost engagement, drive traffic to your website and generate leads.
What is a dark post?
By Amanda V. Stepp-Marcum
Several months ago I received quite possibly the greatest email an agent could get. Subject: Would you like to be on HGTV? Ummm yes! Who has to even think about that!?
I’m a true fan of all HGTV shows, from Property Brothers to (of course) Fixer Upper and couldn’t believe I was being contacted by the same company responsible for the programs I watch—and obsess over—daily. In the email, the producers from A Sale of Two Cities said they found me online because of my strong marketing presence and asked if I had any clients searching for a home in my Richmond, KY market, priced around $500,000 to be featured on the show.
By Jake Breen
In early April I sent clients a market video that sparked a lot of interest. This video detailed Salt Lake County appreciation rates from April through June. Most locals in Salt Lake know it’s a seasonal market and often we experience a real uptick in sales in the spring and early summer. What most don’t know is how seasonal swings will affect a typical real estate transaction.
During that same period in 2013, the median price in Salt Lake City rose 12%; it added another 4% in 2014. Think about that movement over just 12 weeks and consider statements often heard from potential buyers.
By Kevin Ostler
Berkshire Hathaway HomeServices raised its flag in Jackson Hole, WY May 21 with the affiliation of independent Brokers of Jackson Hole LLC, now operating as Berkshire Hathaway HomeServices Brokers of Jackson Hole Real Estate.
Responsible Broker Courtney Campbell, who with Associate Broker Kurt Harland, leads the company, will have a busy Memorial Day weekend. It started last night with a ribbon-cutting and open house celebration for agents and guests, followed today by training and orientation on network systems and resources. Campbell will change hats tomorrow as part a military color guard that kicks off Jackson Hole’s Old West Days parade.
By Victor Quiroz
Facebook, Twitter, Instagram, YouTube and more recently, SnapChat, are all social media platforms that can capture the attention of potential millennial clients. Why? Because most, if not all, of these platforms are now part of millennials’ daily life. Social media sites and apps are their preferred tool to stay connected to the world.
Let’s examine this trend by the numbers: Entrepreneur Magazine found that millennials check their social media platforms via a mobile device an average of 43 times per day! A January 2015 Forbes survey revealed 87% of millennials use between two and three tech devices for social media on a daily basis. The American Press Institute said 88% of all millennials get their daily news from Facebook or some other social media platform.
By Carrie Foley
I always strive to keep a positive attitude, see the potential in everything and remain optimistic in all my dealings, professionally and personally. I recently came to the conclusion that it is not always in our clients’ best interest to be perpetually optimistic, particularly with homesellers.
Previously, I would tour a client’s home, praising their gorgeous kitchen counters, cooing over the natural light and becoming giddy about some other upgrade. But with these reactions, I was artificially stroking the ego of the seller and setting them up to expect this same warm feedback from picky homebuyers. They would love my enthusiasm for their home, but when the first few showings resulted in no offers and less than flattering feedback, the sellers were dismayed – and angry with me.
By Kyle Rank
How do you properly use video in real estate? I’ve got some tips to help beginners get started and for those already using video, I’ll elaborate on concepts you made not have tried. Click “play” to learn more!
KYLE RANK is a managing broker for Berkshire Hathaway HomeServices York Simpson Underwood Realty, Chapel Hill, NC. Connect with Kyle on any of his social sites by visiting kylerank.me.
By Todd Waller
The decision to sell your home, the place you have lived for years and where you created memories, is no easy decision.
Still, the process of selling your home should be as smooth as possible. Proper research, pricing and marketing will produce a sale in the shortest amount of time possible, for the highest price, and the least amount of inconvenience.
By Lisa Schultz
Pinterest is an excellent platform to build relationships with prospective clients and promote your business. If you’re already a Pinterest user, you might have noticed messages and emails letting you know you can now add a map to your Pinterest boards. If you haven’t tried “Place Pins” yet, now is the time to start. These pins are quick and easy to create, and can add immense value to your profile.
By Lynn Minnick
A few years ago, after binge-watching 30 Rock on Netflix, I reflected upon the lessons Tina Fey taught me that applied to my real estate career. Today, it’s Amy Poehler’s turn, through her unforgettable Parks and Recreation character, Leslie Knope.
Leslie helps to inspire my business in several ways:
Thoughts on Leadership 