The Haunted House Listing: A Ghost Story

By Sean Cawley

I’ve been asked on several occasions if I would ever list a haunted house.

And what better time could there be to think about that question than on Halloween? Haunted homes conjure up many images in my mind, from ghosts, ghouls and goblins to the movie Beetlejuice or even that Haunted Mansion ride at Disneyland.

So, would I list a haunted house?   Yes!

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#04: Thoughts on Leadership: A Foreign Perspective

By Gino Blefari

This week I was in China with Earl Lee, HSF Affiliates LLC CEO, presenting to a group of 800 top-producing agents at the 5i5j Group Conference.

The market in China has had an unprecedented run, and I was asked to speak about the U.S home-buying and selling process, the qualities of a successful agent in America and the best strategies for connecting with clients and colleagues.

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Ten Tips for Winning the Listing

By Marsha Kotlyar

This summer I had the honor of participating in a panel discussion at the INMAN CONNECT Real Estate Conference in San Francisco.

The topic of the panel was “Winning the Listing: What Sellers Expect” and I was one of three professionals speaking to the large group of real estate agents. I enjoyed the experience and our panel shared a lot of insight, and so I thought I would share my 10 takeaways from the discussion.

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#03: Thoughts on Leadership: Giant Qualities Inspire Success

By Gino Blefari

It’s been a terrific few days in New Jersey.

I was honored to speak to agents and managers of Bill Keleher’s Somerset-based Berkshire Hathaway HomeServices New Jersey Properties; then sprinted over to Secaucus to address attendees of Tom Ferry’s 2014 Blueprint Conference. I loved both experiences and am in awe of the talent, passion and experience I observed in the professionals I met.

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Content Marketing Strategies for the Referable Agent

By Lisa Schultz

There’s no denying that technology has changed the face of the real estate industry.

However, the business of referrals is still a tried-and-true method for creating a successful book of business. In a sea of websites, blogs and social media that provide an endless – and oftentimes overwhelming – barrage of information, it can be difficult for a real estate professional to stand out from the competition, or even to get noticed. Content marketing has become an increasingly useful tool for agents looking to separate themselves from the pack.

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#02: One if by land, two if by sea

By Gino Blefari

Just this week, I visited Groton, Massachusetts, a picturesque New England town about 40 miles northwest of Boston.

I was in Groton to celebrate the launch of Maynard-based Berkshire Hathaway HomeServices N.E. Prime Properties and as I took in all the excitement of the day, I couldn’t help but remember the historic relevance of the land on which I stood.

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Success in Real Estate: Eliminate Apathy to Achieve

By Carrie Foley

At this year’s Summit Conference in Scottsdale, AZ, one of the keynote speakers was Darren Hardy, best-selling author, public speaker and master motivator.

I recently read his book, The Compound Effect, and was intrigued to hear how he would customize his message to real estate agents. So, I sat in the grand ballroom at Summit and listened as he spent the next two hours engaging the group of hundreds while also connecting with each audience member individually.

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Real Estate Advice: How to handle stress

By Kim Gellatly

With rising sales prices and very low inventory here in Portland, OR, I have been noticing a trend over the past several months of buyers and sellers who are carrying a lot of stress about the sale or purchase of their home. More transactions seem to be falling apart over buyer and seller differences, and more tense interactions seem to be occurring among real estate agents as they negotiate deals.

It makes sense:

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#01: A source of inspiration

By Gino Blefari

*This post is part of a new weekly series on leadership, written by Gino Blefari, SVP of HSF Affiliates LLC. Blefari will become CEO of HSF Affiliates Jan. 1, 2015.

“Who are you?” Celia, an employee at The Westin Kierland Resort and Spa, asked me this morning as I made my way through the lobby.

“I’m here attending Summit Conference,” I told her.

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