By Gino Blefari
*This post is part of a new weekly series on leadership, written by Gino Blefari, SVP of HSF Affiliates LLC. Blefari will become CEO of HSF Affiliates Jan. 1, 2015.
“Who are you?” Celia, an employee at The Westin Kierland Resort and Spa, asked me this morning as I made my way through the lobby.
“I’m here attending Summit Conference,” I told her.
By Jessica Botkin
From the inside out, millennials are changing the way real estate professionals do business. With thousands of property search apps available to them, millennials literally have an incredible wealth of real estate information at their fingertips. In fact, mobile searches are now the No. 1 way consumers look for a home.
By Jill Griffin
Over the past few years, staging a home for sale has become standard practice, rather than an option.
Sellers are incredibly receptive to the idea and often ask me what they need to do to get top dollar for their home long before I can even bring staging up.
Buyers now get confused if they walk into a home that hasn’t been staged or prepped for the market. Often, they ask, “Is this house in pre-foreclosure?” Or, “Is this a rental property?”
By Kim Gellatly
“All successful agents must be 24/7, right?”
My client asked me this yesterday, a bit surprised when I picked up the phone at 7 p.m. Of course, he meant it as a compliment but his question made my phone seem more like an extra limb than a useful mobile device.
By Mark Brace
In today’s real estate market, Facebook is an absolute necessity for any successful marketing strategy. For real estate offices, it’s important to create office-specific pages. In this video, I’ll explain the importance of an office Facebook page, highlighting its benefits as a source of information and news. I’ll also detail the action steps involved to make your page a success.
By Sean Cawley
It’s obvious that everyone is buying products online these days.
From clothes to electronics and even homes, if you know what you’re looking for, it’s probably available on the web. In fact, with more and more Berkshire Hathaway HomeServices clients starting their home searches online, it’s no surprise that the Internet is now a major force in helping consumers find their perfect house. As a Berkshire Hathaway HomeServices agent, I can confidently say that our brand provides a state-of-the-art shopping experience from start to finish.
By Todd Waller
Current real estate buyers … this post is about you.
Don’t worry; we’re not going to talk badly about you. In fact, we are going to discuss the things you do when you find ‘The Home.’ We are also going to discuss those things that sellers should be aware of when they place their home on the market to attract you to write an offer. Heck, those sellers were once buyers, right?
By Kyle Rank
“I’ve been selling real estate for longer than you’ve been alive!”
This was the common mantra I used to hear (often accompanied by eye rolling) when I spoke about changing the industry with new concepts as a fresh-faced 21-year-old agent. I may have been the youngest agent in my office by more than 10 years, but I was still keenly aware that many saw my inexperience as a serious liability, even if I knew I had something to offer.
By Carrie Foley
With summer in full swing, I like to spend my time off at the pool.
Recently, I was watching a timid child try to swim. I could only imagine how the depth and the vastness of the pool probably seemed frightening and overwhelming to a beginner. The child clung to the edge of the pool watching the others swim about. She spent more time sitting on the side than in the water.
She eventually got up the courage to jump in.
By Carl Guild
Want to succeed in real estate?
I’ve got two words for you: client retention.
Some of you may say that we don’t want to retain our clients. We want them in and out. Well, the truth is you want to retain your clients FOREVER. You want their inventory in and out, but the relationship must remain so you can represent them for every deal, every real estate milestone, and receive those all-important referrals. Don’t believe me? All right, have it your way.
Here are five surefire ways to make sure your client relationship doesn’t last:
Thoughts on Leadership 