If you maintain your company’s Instagram account you’re probably familiar with this dilemma: How do you showcase your agents in a way that doesn’t seem promotional but helps them market themselves and their businesses?
Andy Padilla, agent services coordinator at Berkshire Hathaway HomeServices California Properties in Palm Springs, has an innovative solution. He created an Instagram series called “Agent Spotlight” on the brokerage’s Instagram account, which showcases a California Properties agent standing in front of the beautiful front door of the company’s Palm Springs office. The agent is always dressed smartly, the photo is always crisp and the Berkshire Hathaway HomeServices California Properties logo is always prominently featured for the ultimate branded, digital experience. Beneath the picture, Padilla writes an engaging caption about the agent, with information provided via an Agent Spotlight form that he distributes in advance.
And the result? A consistent, creative series of Instagram posts that showcases Berkshire Hathaway HomeServices California Properties agents and allows potential clients to get to know them better, which is a win-win for all.
Do you have a creative solution to social media marketing? Comment below!