Month:July 2015

Thoughts on Leadership: ‘Nooga Strong

By Gino Blefari

This week my travels found me in Chattanooga, TN, for a visit with Vanessa Mercer and Ben, Karen and Byron Kelly, along with their entire Berkshire Hathaway HomeServices Realty Center team. I had a fantastic time speaking to these professionals and left Tennessee invigorated by their energy and enthusiasm.

From my brief visit, I can tell you the people in Chattanooga are wonderful and just as charming as the location itself: Chattanooga is the fourth-largest city in Tennessee, a place where countryside meets commerce in green, rolling hilltops and high rises set among the broad bends of the Tennessee River.

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Thoughts on Leadership: Generation Now

By Gino Blefari

From every angle, millennials are shaping the future of real estate, whether they’re potential first-time buyers embracing homeownership or recent college graduates joining a brokerage, eager to launch real estate careers. For any business leader asking what the future looks like, the answer comes wrapped in a millennial bow. And even if this certainty is understood, how to reach the millennial is still muddled by a haze of social media, mobile marketing and other millennial-focused trends.

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30 Questions for REALTOR® Magazine’s Newest 30 Under 30

By Melissa Kandel

Each year, REALTOR® Magazine names 30 of America’s brightest and boldest real estate superstars to its latest class of 30 Under 30. This year, the publication selected Amanda Allen-Jorgensen of Berkshire Hathaway HomeServices Utah Properties in Salt Lake City. In honor of this prestigious distinction, I asked Amanda 30 questions about real estate, career motivation and everything in between.

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The Apex of Luxury: A Collectible Compound in Maui

Featuring the elite listings of Berkshire Hathaway HomeServices Luxury Collection

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Thoughts on Leadership: Serving for Success

By Gino Blefari

The packed crowd at London’s Wimbledon Stadium erupted into thunderous applause on Saturday as Serena Williams defeated Garbiñe Muguruza to win her sixth Wimbledon title (and 21st major championship). Serena’s game was slightly shaky, her serves at times meandering just outside the line, her groundstrokes less than certain. But Williams is a master at mastering adversity, and delivered enough winners and aces to claim the coveted Venus Rosewater Dish, Wimbledon’s time-honored trophy. Her resilience is admirable, and a quality any inspired business leader must strive to achieve. What else can we glean from Serena’s success? In a recent article, famed speaker and motivator Tony Robbins outlined four lessons to be learned from the tennis superstar:

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Thoughts on Leadership: You Can’t Win If You Don’t Enter

By Gino Blefari 

When Barbara Wakefield received the call she’d won $50,000 in the Berkshire Hathaway HomeServices $50,000 Sweepstakes—held in conjunction with HGTV and Fixer Upper stars Chip and Joanna Gaines—she thought the whole thing was a hoax. “It was too fantastic for words,” she told me over the phone today. “I just thought, ‘How could this happen? There’s only one winner and how could that winner be me?’”

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The Apex of Luxury: The Water’s Edge

Featuring the elite listings of Berkshire Hathaway HomeServices Luxury Collection

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How to Differentiate Yourself In Real Estate: Attract More Clients

By Kyle Rank

Learn tips and tricks to set yourself apart from the competition and attract more clients.

KYLE RANK is a managing broker for Berkshire Hathaway HomeServices York Simpson Underwood Realty, Chapel Hill, NC. Connect with Kyle on any of his social sites by visiting kylerank.me.

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Thoughts on Leadership: A Message for the Fourth

By Gino Blefari

This week I have the 4th of July on my mind, a holiday always spent grilling with my family and watching fireworks light up the summer sky. It’s my favorite time of year, with a rich history as compelling as the patriotic celebration itself.

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How to Strategically Use Facebook Dark Posts

By Lisa Schultz

Is Facebook part of your social media plan? How about part of your advertising plan? If you’re not currently using dark posts to advertise on Facebook, you’re missing out on one of the best Facebook tricks in the book. Dark posts can help you boost engagement, drive traffic to your website and generate leads.

What is a dark post?

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