Staging: How to Make a Home Irresistible

By Jill Griffin

Over the past few years, staging a home for sale has become standard practice, rather than an option.

Sellers are incredibly receptive to the idea and often ask me what they need to do to get top dollar for their home long before I can even bring staging up.

Buyers now get confused if they walk into a home that hasn’t been staged or prepped for the market. Often, they ask, “Is this house in pre-foreclosure?” Or, “Is this a rental property?”

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Balancing Act

By Kim Gellatly

“All successful agents must be 24/7, right?”

My client asked me this yesterday, a bit surprised when I picked up the phone at 7 p.m. Of course, he meant it as a compliment but his question made my phone seem more like an extra limb than a useful mobile device.

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Office Facebook Strategy for Brokers

By Mark Brace

In today’s real estate market, Facebook is an absolute necessity for any successful marketing strategy. For real estate offices, it’s important to create office-specific pages. In this video, I’ll explain the importance of an office Facebook page, highlighting its benefits as a source of information and news. I’ll also detail the action steps involved to make your page a success.

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State-of-the-Art Technology at Berkshire Hathaway HomeServices

By Sean Cawley

It’s obvious that everyone is buying products online these days.

From clothes to electronics and even homes, if you know what you’re looking for, it’s probably available on the web. In fact, with more and more Berkshire Hathaway HomeServices clients starting their home searches online, it’s no surprise that the Internet is now a major force in helping consumers find their perfect house. As a Berkshire Hathaway HomeServices agent, I can confidently say that our brand provides a state-of-the-art shopping experience from start to finish.

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