Social Media Marketing: Get Personal to Get Business

headshot-jill-griffinBy Jill Griffin

Recently, a status update I posted on Facebook received 66 Likes.

And no, it wasn’t an engagement or a wedding announcement and it wasn’t a post about a new job – I love my job! It was an update about my ever-growing real estate business changing from Jill Griffin Homes to The Carrera Team. Now, 66 Likes may seem a little high for this kind of news but it’s pretty common for my Facebook posts to get a ton of Likes and comments.

Why? The answer is simple:

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Bad Math

Stephen Phillips

By Stephen Phillips

Why, you may take the most gallant sailor, the most intrepid airman or the most audacious soldier, put them at a table together – what do you get? The sum of their fears.

—Winston Churchill

Since first entering the residential real estate services business in 2001, I’ve heard and read hundreds of times how the existing agent/brokerage business model is badly broken and will be replaced in its entirety, any day now, by a new, technology-driven paradigm. Pundits and prognosticators paint a scenario where a garage-based startup invents a super-algorithm that reduces the home buying and selling process to a mobile phone-based, 1-click operation that can be accomplished while riding an exercise bike before breakfast in the morning.

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REthinking the Broker Tour

Headshot Lynn Minnick

By Lynn Minnick

These days, I’m trying to be more efficient with my time, because there just aren’t enough hours in the day.

If I can combine some of my monthly real estate goals and activities in a way that makes the best use of my time, I’m all for it. If I can do all that and have FUN doing it, even better!

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